AdWords Managed Accounts get shared negative lists across accounts
In 2017, Google added the ability to create and share negative keyword lists across accounts for Managed Accounts.
This was welcome news for advertisers who had been adding the same lists of negative keyword accounts manually or using a script to automate cross-account negative lists.
For accounts in a managed account, you could set up a single list of negative keyword in the top-level Shared Library that could then be associated at the account level.
Read all about it in: AdWords Managed Accounts can finally share negative keyword lists across accounts
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Past contributions from Search Engine Land’s Subject Matter Experts (SMEs)
These columns are a snapshot in time and have not been updated since publishing, unless noted. Opinions expressed in these articles are those of the author and not necessarily Search Engine Land.
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